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Terms of Service

Effective date: July 29, 2026 · Last updated: August 11, 2026

Welcome to JustBook. These Terms of Service (the “Terms”) are a contract between you and JustBookApp LLC, a Georgia limited liability company (“JustBook”, “we”, “us”). They govern your access to and use of the JustBook platform — our websites, booking pages, admin portal, customer portal, APIs, and related services (together, the “Service”).

By creating an account, signing up for a subscription, or using the Service, you agree to these Terms. If you’re accepting on behalf of a business, you confirm you have authority to bind it.

1. Definitions

These terms are used consistently across our Terms of Service, Privacy Policy, Cookie Policy, and Refund Policy:

  • “Service” — the JustBook platform described above.
  • “Business” — the business that subscribes to the Service: a salon, barbershop, spa, clinic, studio, gym, or any other operation that books people in by appointment. Your trade may use different words inside the product (we let you rename “stylist” to “therapist,” “clinician,” or “coach,” for example) — in these documents, “Business” always means the subscribing business, whatever its trade.
  • “Subscriber” — the Business’s account owner: the person or entity that holds the subscription and is responsible for the account.
  • “Staff” — people the Subscriber invites into the Business’s account (the people who take appointments, receptionists, managers, and other team members).
  • “Client” — a customer of the Business: the person who books an appointment, buys a package, or otherwise interacts with the Business through the Service.
  • “Content” — anything uploaded to or created in the Service by the Business or its Clients: names, images, logos, service menus, notes, attachments, messages, and similar material.

2. What JustBook is (and isn’t)

JustBook is booking software. We give Businesses a branded booking page, a calendar, client management, reminders, payments tooling, loyalty, and packages — for one flat subscription price.

Two things we are deliberately not:

  • We are not a marketplace. Your Clients are yours. We don’t list you in a directory, cross-promote competitors to your Clients, or take a commission on your bookings.
  • We are not a party to Business–Client transactions. When a Client pays a Business — a deposit, a service, a package — that payment goes directly to the Business’s own Stripe account. The Business is the merchant of record. JustBook takes 0% commission and never holds Client funds. See Section 7 and the Refund Policy.

3. Accounts and eligibility

  • You must be at least 18 years old and able to form a binding contract to create a Subscriber account.
  • You’re responsible for your account credentials and for everything done under your account, including by Staff you invite. Keep your password secure; tell us promptly at security@justbookapp.com if you suspect unauthorized access.
  • Staff accounts are controlled by the Subscriber, who assigns roles and permissions. The Subscriber is responsible for its Staff’s use of the Service.
  • Account information must be accurate and kept current.

4. Subscriptions, trials, and billing

  • Plans. The Service is sold as a subscription: a plan tier (Starter, Growth, or Pro) combined with a plan size (from solo up to multi-location), billed monthly or annually. Current pricing, tier features, and size limits are on our pricing page. Annual billing is priced at ten months per year (two months free).
  • Signing up and setting up are free. No card is needed to create your account, and there’s no time limit on getting ready. Nothing bills while you build out your services, team, and branding — your booking page simply stays offline until you’re ready.
  • Publishing starts your free trial. When you publish your booking page and go live, your free trial begins (currently 30 days) and a payment method is required at that point. We do it this way on purpose: your trial is spent running a real booking page, not building one. A promotional code that makes your subscription free removes the card requirement. Promotional codes may also extend the trial or discount the price.
  • What happens at the end of the trial. Your first charge is taken when the trial ends and your subscription begins: free for the trial period, then your plan’s price per month (or per year if you chose annual billing), renewing automatically each period until you cancel — and you can cancel any time. If we ever hold no valid payment method at that point, nothing is charged and nothing is lost: your subscription pauses and your booking page goes offline until a card is added, which resumes it.
  • Billing. Subscriptions are billed in advance through Stripe and renew automatically each period until cancelled. By adding a payment method, you authorize us (via Stripe) to charge it for your subscription and any add-ons on each renewal, at your plan’s price, until you cancel. Current prices are on our pricing page.
  • Plan changes. Upgrades take effect immediately, with a prorated charge or credit. Downgrades take effect at your next billing cycle. Credits from plan changes are applied to your future JustBook invoices — see the Refund Policy.
  • Cancellation. You can cancel any time from your billing settings. Cancellation takes effect at the end of your current billing period; you keep full access until then. We don’t delete your data the moment a subscription ends — see Section 10.
  • Non-payment. If your subscription lapses or payment fails and isn’t resolved, your public booking page is taken offline and, 60 days later, your account is closed. Closure suspends access; it does not delete your data. See Section 10 for what happens after that.
  • Add-ons. Some capacity is sold separately: message credit packs (one-time purchases) and extra file storage (a separate monthly add-on). Feature availability and monthly messaging allowances depend on your tier.
  • Price changes — you keep the price you signed up at. We may change our prices or reshape our plans, but a change doesn’t move you: you stay on the price you’re already subscribed at, renewal after renewal, for as long as you stay on that plan. New prices apply to new subscriptions. The one thing that moves you onto current pricing is changing your own plan — switching tier or plan size, or moving between monthly and annual, subscribes you at the price of the plan you’re switching to, as shown at the time. We’ll always show you the new price before you confirm a change.

5. The Business’s responsibilities

The Service is a tool the Business operates. The Business is responsible for how it uses that tool, including:

  • Its own business policies. Deposits, cancellation windows, refund ladders, and no-show fees are configured by the Business and are the Business’s policies, not ours. The Business must make its policies clear to Clients and honor them, and must ensure they’re lawful where the Business operates.
  • Its Clients’ data. The Business decides what Client information to collect and how to use it. For Client personal data, the Business is the data controller and JustBook processes it on the Business’s instructions — see our Privacy Policy. The Business must have a lawful basis for the Client data it puts into the Service and must handle Client requests (access, correction, deletion) for data it controls.
  • Messaging consent. The Service can send email, SMS, and WhatsApp messages to Clients — booking confirmations, reminders, and (where enabled) marketing such as win-back campaigns. The Business is responsible for having the required consent and for complying with applicable messaging laws (for example TCPA in the US) and carrier rules. Marketing messages are only sent to Clients who have opted in, and every marketing message includes a way to opt out.
  • Legal compliance generally. Licenses, taxes on its own sales, consumer-protection rules, and any sector-specific obligations are the Business’s responsibility.

6. Acceptable use

Don’t use the Service to:

  • break the law, or infringe anyone’s rights;
  • send spam or messages without required consent;
  • upload malicious code, or probe, scan, or test the vulnerability of the Service without written permission (genuine security reports are welcome at security@justbookapp.com);
  • access another tenant’s data, or attempt to bypass access controls or usage limits;
  • resell, sublicense, or white-label the Service without our written agreement;
  • misrepresent your identity or your trade.

We may suspend or terminate accounts that violate these Terms, with notice where practicable.

7. Payments between Businesses and Clients

  • Online payments are powered by Stripe Connect. The Business connects its own Stripe account; Client payments (deposits, balances, tips, package purchases) are charged directly on the Business’s Stripe account, in the Business’s currency, and settle to the Business.
  • JustBook charges 0% commission on Business–Client transactions. Stripe’s own card-processing fees apply and are between the Business and Stripe.
  • The Business’s use of Stripe is governed by Stripe’s own agreements, which the Business accepts when connecting its account. Stripe’s identity-verification (KYC) requirements are between the Business and Stripe.
  • Refunds of Client payments are issued by the Business from the Business’s own funds, using the tooling we provide. Disputes and chargebacks on the Business’s Stripe account are the Business’s responsibility.
  • Recording of in-person payments (cash, in-branch card) in JustBook is bookkeeping only — no money moves through JustBook.

8. Content and intellectual property

  • Your Content stays yours. The Business retains all rights to its Content. You grant JustBook a limited license to host, process, display, and transmit Content solely to operate and improve the Service — for example, showing your menu on your booking page, rendering your logo on invoices, and sending your reminder messages.
  • The Service stays ours. JustBook and its software, design, and branding are owned by JustBook and its licensors. We grant the Business a limited, non-exclusive, non-transferable right to use the Service during the subscription. Don’t copy, modify, or reverse-engineer the Service except where the law allows it.
  • Your data is exportable. The Service includes self-serve export of your business data (clients, appointments, transactions, invoices, and more) in standard formats. We believe leaving should be easy.
  • Feedback you send us may be used without obligation.

9. Third-party services

The Service depends on third-party providers — payment processing (Stripe), messaging carriers (SMS/WhatsApp delivery), email delivery, and cloud hosting. The sub-processors we use are listed in our Privacy Policy. Businesses on eligible plans may also connect their own sending credentials (their own email/SMS provider accounts); those providers’ terms apply to the Business directly, and the Business is responsible for those accounts.

We’re not responsible for third-party services we don’t control, but we choose and monitor our providers with care.

10. Term, termination, and your data afterwards

  • These Terms apply while you have an account.
  • You can stop using the Service and cancel your subscription at any time (Section 4).
  • We may suspend or terminate your access for material breach of these Terms, for non-payment, or where required by law — with notice where practicable.
  • After a subscription ends, nothing is deleted immediately: your data is retained so you can reactivate or export it. Your booking page goes offline, and a lapsed account is closed 60 days later, but the records stay.
  • A closed account’s data is kept for 6 months, then permanently deleted. We email the account owner 30 days before that happens, and reactivating at any point cancels it. This applies equally to every closed account, paid or not.
  • Export before you go. The Service includes self-serve export of your business data; we recommend exporting before you cancel, and you can ask us for help if you need it after.
  • You can request permanent deletion of your Business’s account and data at any time through our contact form (choose “Privacy / my data”), or by emailing privacy@justbookapp.com. Deletion is permanent and irreversible, and it includes your Clients’ records, files, and history. We complete verified requests within 30 days. See the Privacy Policy for full retention details.
  • Sections that by their nature should survive termination (payment obligations, IP, disclaimers, liability limits, disputes) survive.

11. Disclaimers

The Service is provided “as is” and “as available.” We work hard to keep it fast and dependable, but we don’t promise it will be uninterrupted or error-free, and we disclaim all implied warranties (merchantability, fitness for a particular purpose, non-infringement) to the fullest extent allowed by law.

JustBook is not responsible for the conduct of Businesses toward their Clients or vice versa — including service quality, pricing, refund decisions, or disputes between them.

12. Limitation of liability

To the fullest extent allowed by law:

  • JustBook will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill.
  • Our total liability for all claims arising out of or relating to the Service will not exceed the amount you paid us for the Service in the twelve (12) months before the event giving rise to the claim.

Some jurisdictions don’t allow certain limitations; where that’s the case, these limits apply to the maximum extent permitted.

13. Indemnity

The Business will defend and indemnify JustBook against third-party claims arising from: (a) the Business’s Content; (b) the Business’s violation of these Terms or of law (including messaging-consent and data-protection law with respect to its Clients); or (c) disputes between the Business and its Clients.

14. Governing law and disputes

These Terms are governed by the laws of the State of Georgia, without regard to conflict-of-laws rules. The state and federal courts located in Georgia will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and both parties consent to personal jurisdiction and venue there.

15. Changes to these Terms

We may update these Terms from time to time. For material changes we’ll give you advance notice (for example by email or an in-app notice) before they take effect. Continuing to use the Service after the effective date means you accept the updated Terms. The current version always lives at justbookapp.com/terms.

16. Miscellaneous

These Terms (plus the policies they reference) are the entire agreement between you and JustBook about the Service. If a provision is unenforceable, the rest stands. Our not enforcing a provision isn’t a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays caused by events beyond its reasonable control.

17. Contact

Questions about these Terms: use our contact form, or email support@justbookapp.com. Security reports: security@justbookapp.com

JustBookApp LLC, a Georgia limited liability company